刘春华 - 清大EMBA|清华总裁班|清华研修班授课师资

“刘春华” 的搜索结果，共22条

品牌管理与策划

1、品牌管理的基本要素：（1）、品牌与商标的本质区别；（2）、品牌管理部门在组织结构中的地位；（3）、海尔成功的三件法宝：文化、品牌和战略（......

营销管理创新

1、营销的本质不是卖而是买：（1）、营销与销售的本质区别：案例：机场与航空公司的区别；（2）、营销在组织结构中的地位：案例：宁波的5000万......

共22条
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